Impact of Flawed Product Data

Suppliers struggle with the challenge of composing and maintaining product information such as that is complies with broader industry standards, resulting in flawed product data and inaccurate product information and packaging.

The demands for better quality product data come from retailers, but are driven by frustrations that they experience in trying to serve consumers. Consumers want to find the right products for their needs, at attractive prices. Retailers need to be efficient in supplying the correct product data, in order to compete for those sales.

Anything that prevents retailers improving their total offer to consumers, results in lost sales and eroded customer loyalty. Consumers do not like frustrating shopping experiences and it will cause them to look elsewhere next time they buy. Suppliers and retailers are increasingly aware of these threats and many are taking action to measure, improve and monitor the state of their product data quality.

Product Quality Standards

Our approach to data quality is to promote global standards such as GDS and other common industry standards. Quality standards have applied to products and packaging for many years. This has brought huge benefits to consumer products industries, with massive growth and prosperity.

In seeking to serve customers better, in the age of electronic commerce, we recognise that product information is now part of the actual product.
Product and packaging data quality can therefore be managed and improved by applying quality standards.

We help you start by providing the means to continuously measure your data against a set of standards. Please read the next section on Data Quality.